Special Date!   April 23rd
 

Purposes, Personas, Conversations –
Practical Techniques for Everything You Create

One of the most important contributions of technical writing has been the realization that everything we write is part of a conversation between author and reader. And as we have all moved from paper to screen, from large screen to small, from static writing to dynamic exchanges, conversation has become even more important as the way to think about writing (and all product design).

Come spend an interactive evening with Ginny Redish, working through real examples to see the power of the conversation model. You'll see how to make sure that your purposes are measurable, specific, and focused on your readers  / users / site visitors. You'll see the value of always having those people with you (even as "mini-personas").

And you'll see how walking those personas through their conversations helps you get the right interaction, the right design, the right copy to both satisfy their needs and achieve your goals. You'll come away with new tools for everything you create – from emails to blogs to web content – even to hardware and apps.

About Ginny Redish

Janice (Ginny) Redish helps clients and colleagues with content strategy, plain language, writing for the web, and all aspects of creating successful user experiences.

Ginny is sought after as a speaker and workshop leader. She is known as a dynamic instructor, and this same enthusiasm and clarity are hallmarks of all her books. Ginny's latest book, Letting Go of the Words – Writing Web Content that Works (2nd edition, 2012), has received rave reviews on Amazon.com and in blogs.

All of Ginny's work is based in research from cognitive psychology, linguistics, rhetoric, and other fields. Her own research studies on usability, accessibility, older adults, and the role of plain language in ballots have all brought out research-based practical guidelines that many people value.

Ginny's work has brought her numerous awards, including the Ken R. Rainey Award for Excellence in Research from STC and a Myron L. White award from the University of Washington's Department of Human Centered Design & Engineering.

An STC Fellow and former member of the STC Board of Directors, Ginny greatly enjoys working with STC communities. STC Puget Chapter always fills the room when Ginny comes to speak.

Visit Ginny's web site: www.redish.net
Follow @GinnyRedish
Connect with Ginny on LinkedIn

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